Disney Plus added over 9 million subscribers in the US over the past few months, and many people in the US are opting for bundles that include Disney Plus, Hulu, and ESPN Plus. In Its earnings report on TuesdayDisney also revealed that it added 12.1 million Disney Plus customers globally, bringing the total to 164 million, in addition to 14.6 million subscribers across all of its companies.
Disney’s Chief Financial Officer Christine McCarthy said during an earnings call that 40 percent of Disney Plus customers have a bundle with Hulu and ESPN Plus, which makes it more difficult for its price to go up. This gives all companies access to ad-supported variations of Disney Plus, Hulu and ESPN Plus for $14.99 monthly or $19.99 monthly for Disney Plus and Hulu without ads (and ESPN Plus with ads).
Even with these price increases, Disney’s typical month-to-month earnings per paying subscriber for Disney Plus in the US and Hulu without TVs is truly decreased $6.81 to $6.10 and $12.75 to $12.23 respectively. This is probably because more people have bought into the bundle, as it reduces how much they are paying for each individual subscription.
Although all Disney companies are including customers, the corporate lost $1.5 billion in direct-to-consumer revenue. The firm attributes this to the absence of Premiere Access releases, which let customers view cinematic releases from Disney Plus immediately. It additionally says that it handled “increased programming and production costs” as the company added additional content to the service.