According to an organization document obtained by Twitter, each day’s progress hit an “all-time high” through the first full week of Elon Musk proudly owning the platform. ledge,
Since Musk’s dramatic acquisition, Twitter’s monetized daily person (MDAU) growth has grown by more than 20%, while “Twitter’s largest market, the US, is growing even faster,” according to an internal FAQ obtained by keeping in mind ledge Which was shared with Twitter’s sales team on Monday for them to use in conversations with advertisers. According to the FAQ, Twitter has “crossed the quarter billion mark” by more than 15 million mDAUs since the end of the second quarter, when it ceased financial reporting as a public firm. Is.
If these numbers are in line with the way Twitter reports metrics when they become public, they indicate the service is about to see a mass exodus beneath Musk’s hold. He tweeted on sunday That, since his deal to buy Twitter was offered, “user numbers around the world have increased significantly.” Twitter last reported 237.8 million mDAU and 16.6% annual progress value for the second quarter.
“Hate speech levels remain within historical norms”
Although customers are not collectively fleeing Twitter, advertisers are. into each other Tweet on FridayMusk said the company has seen a “massive drop in revenue” as a result of “worker groups pressuring advertisers.” reports A sharp spike in racist and hateful tweets following their acquisition initially shook advertisers, although Twitter later noted that the influx was as a result of coordinated “Trolling Campaign.” Monday’s FAQ for advertisers said that “hate speech levels remain within historical norms, representing 0.25% to 0.45% of tweets per day among hundreds of millions.”
Meanwhile, the resignation of Musk’s management of Twitter, as well as the resignation of its high-publicity government, Sarah Persnet, has left advertisers questioning who to raise their issues with. The FAQ was shared inside Twitter on Monday by 10-year-old firm vet Alex Josephson, who is currently the VP of Twitter Next, a crew that has helped makers build campaigns on the social community since 2019. His publication to the Gross Sales team notes that 25% of the group was affected by Musk’s massive layoffs on Friday and that “the decision to reduce our presence in select geographies contributed significantly to the sales cuts.”
Another concern among advertisers is Musk’s personal tweet, Including his now-deleted tweet Growing the idea of a baseless conspiracy in relation to the violent attack on Paul Pelosi. “Do the same rules apply to Elon as everyone else on Twitter?” Read a section of the Twitter Advertiser FAQ. The answer is simply, “yes.”
Another section of the FAQ highlights how quickly issues are changing inside Twitter right now: it says that the upcoming improvements to Twitter Blue subscriptions that introduce payment verification are “currently existing.” will not affect verified accounts” and “large brand advertisers who are already verified will now have an additional ‘official’ label under their name upon the relaunch of Twitter Blue this week.”
When Musk first tasked workers with improving Blue and the way verification worked, he needed them for $20 per month and required that current verified accounts pay or lose their checkmarks after 90 days. . After author Stephen King And with others complaining about the price level, Musk quickly reduced the price to $8 a month. And although he initially said that the team building it wanted to launch the new Blue subscription by November 7 or should be fired, its launch has now been delayed after the midterm elections this week.
As of press time, a Twitter spokesperson had no comment for this story.
