Why watch a film when you’ll be able to watch your company all-hands assembly?

have movie theater attendance belowDue largely to the pandemic, however, chains like AMC still have to make money. If meme shares aren’t a dependable marketing strategy, why not find another use for a spacious room with large displays and lots of seats?

In partnership with Zoom, AMC Theaters will launch a product known as zoom room subsequent 12 months. Basically, you go to a movie show with your company to put up a zoom assembly. Yes, it is necessary to be in a movie theater only to attend a gathering with your colleagues across the country, who are also in AMC movie theatres. If your organization isn’t strapped for money, you might even get some complimentary popcorn.

These theaters with between 75 and 150 seats will be available for booking for blocks of three hours.

Adam Aron, CEO of AMC Theaters, said, “AMC has attractive theaters in centrally located locations in city after city, each with ample seating capacity, especially during the daytime hours of the week when most meetings are held. are.” “The Zoom Rooms at AMC broaden our scope, because now we can even participate in the multi-billions” [dollar] Market for corporate and other meetings. ,

While the idea of ​​1 person sitting alone in a film show on a Zoom call is ridiculous, it is not happening here. The technique is to connect teams of individuals in multiple locations – so, for example, a New York-based group may meet at one theater to meet with a Los Angeles-based group at another theater. But it is not clear how one can tell who is speaking if the theater is crowded with dozens of people. Other than movie theater popcorn, it looks like a technical nightmare to determine how to actually organize a gathering like this… and maybe work from home and give your employees some non-perishable popcorn. Mailing stuff is an easy separation.

“As hybrid work becomes more common across the United States, Zoom Rooms in AMCs allow companies and other entities with decentralized workforces and customer bases to simultaneously organize virtual and in-person events and meetings with people from different markets. will be able to bring Experience,” says a press launch from AMC Theatres.

It seems that someone put a handful of publicly traded firms in a hat, randomly selected two, and challenged them to form some kind of new collaboration.

AMC faltered by the pandemic, as its core enterprise was robbed of the disaster of a lifetime. But while vaccines are becoming more widespread, people’s movies aren’t making the return the company expected. Even though AMC’s quarterly earnings grew, the company still reported quarterly loss This week. Meanwhile, Zoom is trying to broaden its scope by including options like e-mail and calendar as its unprecedented progress slows down.

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